How to Create a Lead Magnet Approach that Doesn’t Suck
before you create a lead magnet/freebie, go through this process - it will save you time, get you better results, and help build your audience.
👊🏻 want to strategize together to get more leads, sales, or opportunities? let’s connect here.
1. ask your existing audience what they’re struggling with?
why?
helps you better understand you existing audience
helps you start conversations with them that can lead to different opportunities
because you have access to them!
how?
use social lives, stories, posts to ask about struggles
give away free 15-minutes calls to learn about your audience
generate transcripts from all your calls and use ai to filter through and find themes
2. test concepts by creating small pieces of content:
why?
saves from investing too much time/energy/resources until you get real-world feedback
allows you to build pieces of the freebie while also getting content
helps build demand for the freebie once it’s ready
how?
social posts
newsletters
articles
short form video
stories
3. use a CTA that helps you get more info
why?
likes and comments can be misleading engagement - there are a number of reasons people engage at this level. offering a specific CTA allows you to measure responsiveness, AND you can use your CTA to dig deeper.
CTA ideas?
would a framework for this be helpful?
what was missing from this?
which step was most helpful?
would you like a template for this?
was this clear?
would you like some follow up content on this?
4. use this information to make 3 small-win, first-step lead magnets
why?
at this stage you have “an idea” of what’s going to work. creating 3 lead magnets gives you an opportunity to measure them against each other. (they may all do “well”)
how?
go with the smallest viable item (checklist, template, video, quiz, step-by-step, etc)
build a short landing page
promote each for NO LESSS THAN 2 weeks (it takes time)
put it in your stories, newsletter, blog, content captions, website, podcast, have your friends promote
could even run short-run ads to test in the cold market
5. go big on the one that performs the best!
why?
once you have a winner, double or triple down on it.
how to determine a winner?
there are a few things to consider when you think of what performs “the best.”
what does “the best” mean to you?
more followers
more appointments
more traffic
more sales
more alignment
once you know what is “best” go hard after it.
